O Boticário sought inspiration from nostalgia and childhood memories to launch its new personal care line: Cuide-se Bem and Bubbaloo have teamed up to make consumers relive the most fun part of life. The chewing gum, iconic since the 1980s, inspired the unmistakable Bubbaloo tutti-frutti scent present throughout the range, and the syrup texture also appears in the launch products, providing an even more delicious care routine.
The first bubblegum with filling launched in the 1980s made history and is still passed down through the generations, with fans ranging from Millenials to Generation Z. The partnership between O Boticário and Bubbaloo brings lightness and fun back to the daily care routine, reviving nostalgic memories of childhood and adolescence.
Cuide-se Bem Bubbaloo is a limited edition and will be launched on October 6th. The line has a complete care portfolio, including some of the favorite items of Cuide-se Bem lovers: moisturizing lotions, deodorants, liquid soap, body splash, bar soap, hand cream and even an Intense lip gloss!
"We believe that collaborations between brands that have synergy add value for both and generate curiosity and immediate desire, especially when it comes to two brands that have collected lovers over the years, as is the case with Cuide-se Bem and also Bubbaloo, which has a nostalgic appeal for many people. With this launch of Cuide-se Bem Bubbaloo, we are reinforcing the offer of young lines, following current behavioral and market trends," says Vanessa Machado, director of the Body & Bath category at the Boticário Group.
In addition to the different texture, smell and look, all the products in the Cuide-se Bem Bubbaloo range are cruelty-free and vegan. And the body products have formulas that contain more than 90% natural ingredients.
And there will be an O Boticário promotion for the launch! <3 Take advantage of progressive discounts of up to 30%. If you buy one product, you'll get 10% off; if you buy two, you'll get 20% off; and if you buy three or more products, you'll get 30% off. The promotion will be valid until October 31 for Cuide-se Bem Bubbaloo novelties and according to stock availability.
Text : O Boticario br.
